Public Value
This course equips impact entrepreneurs with the mindset and tools to understand, measure, communicate, and leverage Public Value. It emphasizes why Public Value matters, how it differentiates social businesses from traditional models, and how it can be strategically used in fundraising, partnerships, and especially in selling services to governments and public institutions in Germany.
What will you learn?
- What Public Value means and why it is central to impact entrepreneurship
- How Public Value relates to impact measurement and ESG frameworks
- Which methods can be used to assess and evidence Public Value
- How Public Value is perceived and evaluated by different stakeholder groups
- How Public Value can be applied strategically in business and B2G contexts
Which competences will you gain?
- Ability to define and articulate Public Value in a clear and compelling way
- Skills to link Public Value to impact metrics and ESG requirements
- Competence in communicating Public Value to investors, customers, policymakers, and citizens
- Strategic capability to use Public Value for business development, especially in B2G settings
- Ability to leverage Public Value as a competitive advantage in fundraising, tendering, and partnerships
Structure of the Course
Please consider yourself warned! I’m a perfect example of a neurodivergence driven entrepreneur scoring high on the spectrum which means the course is a wild mix of hands-on experience mixed up with theoretical and historical frameworks and updates on current political developments. Honestly, any self-proclaimed expert is normally just simplifying the world and very often clear guidance or strategies are false promises. I don't believe In such thing and apologize if you perceive this course at any point differently. All I can do is offer you certain starting points for your own learning journey and an example of how I or the current literature perceive it. It's not meant to be followed but to be challenged and yes this includes discomfort and disagreement towards me and the content of this course. You might wonder why on earth you should take it then but be assured the forefront of innovation and creating a better future rarely comes with a blueprint on how and why to do things.
If at any point you think something could be explained better, or you want to dive deeper into a topic, I’d love to see you creating it yourself and build alliances with your fellow learners. You can of course contact me or other experts in the field but I would much rather hope that you feel empowered to rather join the debate on public value yourself.
Course Content
6 modules • 39 lectures • 2h total length
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